Welcome to the brand new Morris Guitars USA website! We will be working hard to add photos and information about all of our current and past models. Home » Trash or Treasure: The Lotus. Your guitar was built at the Moridaira factory and is based on the Morris. Further proof is the silver serial-number. The Morris Guitars company has been building quality handcrafted instruments in Nagano, Japan for a long time. Toshio Moridaira, the founder, was the first distributor in Japan to carry both Fender and Gibson lines. In 1964, due to his working relationship with Gibson, Mr. Moridaira was able to visit the Gibson factory in Kalamazoo, Michigan. An employee at Gibson nicknamed him “Mori” at that time. In 1967, he founded the Morris Guitars company. He named it Morris, taken from the nickname given to him a while back. Morris produced copies of dreadnought and small jumbo models based on Martin and Gibson designs. Since then, Morris Guitars have enjoyed an outstanding reputation in Japan and other countries for making high quality guitars. In 1974, Morris introduced their guitars at the NAMM show. In 1978, Morris introduced the Tornado line, thin body acoustic-electric guitars inspired by the Ovation design. Up until the early 80s, the U.S. Market saw a variety of guitars that Morris imported from Japan. In 2001, after a lengthy absence, Morris Guitars re-entered the U.S. They participate in the annual Winter NAMM Show in Anaheim, CA. Morris Guitars currently offer a wonderful line of fingerstyle guitars with a middle price range. Custom hand built models are also available. Today, Morris Guitars are played by some of the world’s finest fingerstyle guitarists. From: Premium Acoustic Guitars for Fingerstyle Players We created the ideal guitar for discriminating fingerstyle players-Morris S Series. By gathering together many expert opinions from today’s top players, we have achieved a perfectly balanced tone and super easy playability! The Birth and evolution of Morris S Series Morris Guitar has always challenged the industry by creating new and exciting guitars. In 2001 we took on a new challenge and introduced the S Series- “The Ideal Guitar for Fingerstyle Players”. At that time, we had been conducting extensive market research in the US by attending guitar contests and meeting with some of the top luthiers. We came to the conclusion that we needed to develop a guitar for fingerstyle players. We analyzed various fingerstyle playing styles and also received much valuable advice from top fingerstyle players, in order to develop this special guitar. In order to achieve the highest quality, we also came up with two production methods: “Luthier Made” which is built by one master luthier from beginning to end, and “Hand Made” which is built by a small group of experienced craftsmen, specializing in specific areas of the guitar making process. When we first introduced the S Series in 2001, we offered 8 selected models, which combined 2 body styles (Grand Auditorium and Classical Auditorium), 2 Cutaway designs (Venetian and Florentine), 2 top materials (Spruce and American Cedar) and 2 sides & back materials (Rosewood and Mahogany). In 2003 we introduced the “Round Back” and also improved the bracings. We were then able to offer 12 improved models in the catalog.
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November 2018
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